At Broochella, we believe a brooch is never “just” an accessory — it’s a story, a memory, and a way of expressing who you are. Founded by Juliet Cuerden, a personal stylist with a love for helping women and men discover their authentic style, Broochella was born from a lifelong connection to fashion, family, and heritage. Every piece is inspired by Juliet’s Italian upbringing — from her mother’s hand-sewn costumes to the traditions that shaped her childhood — and designed to be bold, meaningful, and timeless.

Crafted With Purpose

Broochella is Australian owned and designed, created with a focus on craftsmanship and intention. Juliet’s eye for style ensures each collection celebrates individuality, whether it’s a hand-embroidered tie, a vintage collectible reimagined as a brooch, or a modern heirloom made to last. We don’t believe in fast fashion — every Broochella piece is made with care, designed to be worn, loved, and collected as part of your story.

Family at the Heart

What started as Juliet’s creative dream has grown into an international brand, loved by brooch enthusiasts across the world. Yet at its core, Broochella remains a family story — one of tradition, heritage, and love. With each brooch, you’re not just wearing jewellery — you’re carrying a piece of Juliet’s journey, and hopefully discovering more of your own.